AFP AZ, Greater Arizona Chapter: RECORDED WEBINAR: Following the Path to Donor Nirvana: The Six Realizations Approach
RECORDED WEBINAR: Following the Path to Donor Nirvana: The Six Realizations Approach
Fundraisers: there are just six things you absolutely need to know to get a good return on your communications investment. Join Tom Ahern as he guides you through his Six Sacred Realizations of Donor Communications (cue the calming music). Realization #1: Your case for support is NOT about your organization's need for cash. It's about the savory, enticing opportunity you've put in front of the prospect. #2: Every donor communication sends a message. Alas, it's often the wrong message. #3: Give your donor an important job to do ... AND MORE! Collect 'em all. You WILL make lots more money.
After taking this workshop:
- You will have a solid basis for your communications program.
- You'll understand why donor-centricity is key to growing fundraising results.
ABOUT THE PRESENTER:
Tom Ahern specializes in applying the discoveries of psychology and neuroscience to the tough business of attracting and retaining donors. Through his workshops, he's trained thousands of fundraisers internationally to do the same. He's authored five, well-regarded how-to books on donor communications. He's also a fundraising copywriter. His happy direct mail clients include Sharp HealthCare (San Diego) and Planned Parenthood of MN. His capital campaign case clients include Lucile Packard Children's Hospital at Stanford. He's on the advisory board at the Hartsook Centre for Sustainable Philanthropy (UK), founded by Prof. Adrian Sargeant and psychologist Jen Shang.
Available for AFP Greater Arizona Chapter members on demand.
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