AFP Top Ten (Week of September 6, 2017): Telephone Fundraising, Donor Attrition, Changing Donor Behavior & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Upgrade Your Fundraising by Using the Phone (Fired Up Fundraising): Simon Scrivner on how to make great fundraising calls that will actually energize and inspire donors.
2. Disaster Fundraising Preparedness (LinkedIn-Beverly Brooks Thompson): As we watch the unfolding events in Texas, it is a good time for the rest of us to take stock of our Disaster Fundraising Preparedness. Beverly Brooks Thompson leads us through a good guide.
3. Check Your Tone: Four Steps to Writing More Personal Fundraising Appeals (Empower Nonprofits): The formal and distant tone of most fundraising communications is the result of one thing—not getting personal.
4. How to Turn Event Attendees Into Donors Even Before Your Event (LinkedIn-Robin Cabral): With the fall gala and fundraising season just around the corner, many nonprofit organizations that are busy planning events should also give careful thought to how to turn attendees into loyal donors.
5. Guaranteed Nonprofit Recipe for Peer-to-Peer Fundraising Results (Guidestar Blog): Claire Axelrad explains how people don’t make decisions in isolation from their friends, family, and acquaintances, which is the key to peer-to-peer fundraising.
6. Donor Retention: Winning the Attrition Battle (NonProfit PRO): Here are some excellent case studies of how organizations are using commitment science, donor identity, and positive donor experiences to increase both revenues and retention rates.
7. What’s Age Got to Do With It? (The NonProfit Times): There are benefits of an age-diverse workforce, including improved productivity. What is the state of your workforce? To answer that, consider the following questions.
8. What You Know Vs. What You Do (Seth Godin): Seth reminisces about the time he lost out on $40 million by not acting.
9. What Changes a Person's Behavior? How Do We Get More People to Act? (Achieve): Achieve President Derrick Feldmann chats with Tony Foleno, senior vice president of strategy and evaluation for the Ad Council, on why research is key to creating successful campaigns.
10. Using Discovery Questions to Connect With Donors? (Movie Mondays): Do you ask your donors discovery questions? Probably so. But, you may not be asking them in the most effective way. Rachel Muir has some great tips and examples on how to ask donors questions.